“ communication + There are broadly two types of definition of communication. The first sees it as a process by which A sends a message to B upon whom it has an effect. The second sees it as a negotiation and exchange of meaning, in which messages, people-in-cultures, and ‘reality’ interact so as to enable meaning to be produced or understanding to occur.
— Key Concepts in Communication and Cultural Studies, John Fiske et al (Routledge)
